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Tracking Policy

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Burger King uses tracking tools on the websites and apps where this policy appears. These tools are small files which download when you access certain parts of our app. To learn more, visit http://youronlinechoices.eu/. These pages also explain how you can manage and opt out of tracking tools in some instances.

Here is more information about the tracking tools we use on the apps where this policy appears. We use all of these tools to improve our site and the experience of our visitors, and to customize content and offers to you:

  • DoubleClick and Google Tag Manager: We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.
  • Google Analytics: We use these tracking tools to collect information about how users interact with our app. We collect details of where users come from and what parts of the app they use. To opt-out of Google Analytics tracking, http://tools.google.com/dlpage/gaoptout?hl=en
  • Facebook Connect: Facebook may access your profile data as part of sign-on if you elect to use the Facebook sign-on process. To opt-out, log out of your Facebook account and visit aboutads.info/choices.
  • Flurry: We use these tracking tools to collect information about how users interact with our app, including where the user downloaded the app. To opt-out, click here.
  • Fiksu: We use these tracking tools to track the effectiveness of our online advertising. We collect information about what ads users view and whether they download our app. We use this information to improve and customize our advertising. To opt-out of Fiksu mobile tracking, click here.

To find out more about how to control tracking on mobile apps and on the web, please visit http://youronlinechoices.eu/.

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